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Dentsu Aegis signs influencer deal with Paid

The Dentsu Aegis Network has signed an agreement with Toronto-based Paid, a firm that specializes in influencer programs involving social media personalities on Instagram. The agreement will give Dentsu Aegis clients access to this collection of personalities for promotional use.

"Some of the biggest obstacles brands face with influencer media, including measurement, automation and scale have been addressed head on with Paid's platform and influencer marketplace," said Will Oatley, vice-president and head of digital and mobile at Dentsu Aegis Network. "The partnership ensures we continue accelerating media's value within the digital economy."

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