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Xaxis debuts Plista in North America
Programmatic media company Xaxis has expanded its Plista native advertising division into the United States and Canada. Plista allows user to programmatically buy native online advertising inventory placed in feeds, videos and widgets on desktop and mobile sites. Users can also synchronize their native campaigns with existing online, mobile and social media activities. According to the company, Plista currently works with approximately 1,200 advertisers and 4,000 publishers in 13 markets, including the UK, Germany, China, Australia and the Netherlands.
"Plista solves for two of native adverting's major challenges," said Matt Sweeney, CEO for North America at Xaxis, "Achieving scale and accurately measuring attribution in the context of an advertisers' total digital spend. We're excited to introduce Plista to the US and Canada markets and think brands will be impressed at how it streamlines the extremely fragmented native landscape enabling greater performance and accountability."