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Sonnet Insurance conducts Raptors promotion
By Adnews Staff
Sonnet Insurance of Toronto has begun a promotion tied to the performance of the Toronto Raptors in the NBA post-season. During the team's game on May 23, the company will distribute 20,000 t-shirts to attendees. The brand will also have advertising signage in the stadium and in Maple Leaf Square. The promotion also includes social media activities.
"At Sonnet, we know that Canadian sports fans are full of passion, enthusiasm, and optimism, and we want to feed that spirit," said John Rocco, vice-president of marketing at Sonnet. "We're joining the pride and excitement of Raptors fans taking part in this amazing playoffs moment."
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