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Domaine Pinnacle begins Chic Choc Spiced Rum Truck promotion

Quebec-based distillery Domaine Pinnacle has begun a promotion in Ontario for its Chic Choc Spiced Rum. From May 19 to the end of June, a branded vehicle will travel the province, distributing samples of the product. Consumers will also be able to enter a draw to receive a Canada Day party featuring the truck. To enter, participants must submit a photograph to Twitter or Instagram from the location of the vehicle using a campaign hashtag.

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