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Links of London hires NKPR

Jewelry company Links of London has retained NKPR of Toronto as its North American public relations agency of record. The agency will support the company's efforts to expand its retail presence in Canada and the United States. Links of London will open three stores in North America this year; two in Toronto and one in New York.

"Links of London is a brand with a soul," said Natasha Koifman, president of NKPR. "Its 'Love, London, Life' spirit is apparent at every touch point, from the collections to the new store design, giving the brand a unique edge in the North American market. We are excited to further educate consumers on the brand's exceptional collections, extensive product offerings and bespoke shopping experience, inspiring them to create their own meaningful stories with Links of London."

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