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The Beer Store hires Cineplex Digital Media

Cineplex Digital Media of Toronto has been hired by alcohol retail chain The Beer Store to redesign its in-store marketing materials. Cineplex will replace the chain's current "Beer Wall" display of available cans and bottles with an installation incorporating interactive tablets. The free-standing units will provide customers with product visuals, prices and inventory levels. The new system, which is intended to reduce clutter and streamline operations, will roll-out to approximately 400 of the chain's retail locations this year.

"The Beer Store, along with its 25 brewer-owners from across Ontario, is working to enhance the customer experience in our stores, beginning with a store re-design," said Beer Store president Ted Moroz. "We engaged Cineplex Digital Media in an effort to provide our customers with an experience that is both engaging and efficient."

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