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Innocean moves into Montreal

Toronto-based Innocean Worldwide Canada will open a new office in Montreal on June 1. According to the company, the new location will allow it to better service the media buying, media planning and creative requirements of national clients.

Staff at the office will include association creative director and copywriter Nicolas Baudry, formerly of Tank, senior art director Arnaud Deneux, formerly of DDB, and media buyers Kimberley Davies and Freddy Fernandez, both formerly of ZenithOptimedia.

"Local Innocean staff have serviced the regional needs of our clients for over five years," said Leslie Kross, executive vice-president of client and business development at the agency. "However, business growth, including the acquisition of media buying for Kia this January, and the addition of a local creative team, has required us to move into a larger centralized space."

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