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Cue Digital Media signs representation deal with Wenner Media
Cue Digital Media of Toronto has signed online advertising sales representation agreements with two US-based publications: Us Weekly and Rolling Stone. Both are published by Wenner Media of New York. Cue will handle the digital advertising inventory for both publications in Canada. The companies will also collaborate on brand integration and programmatic initiatives involving the two properties in Canada.
Us Weekly specializes in entertainment news, as well as style, beauty and fitness and nutrition content, with a focus on celebrities. Rolling Stone specializes in coverage of music and popular culture.
"We are excited about this collaboration that values premium content partners," said Matthew Schulte, executive director of digital sales at Us Weekly. "Cue is the perfect match for us to elevate our brands among Canadian advertisers and we look forward to creating an engaging experience for our Canadian audience."