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Sports Experts breaks spring training campaign

FGL Sports has begun a new advertising campaign in Quebec for its Sports Experts brand. The campaign, developed by Rethink, consists of 60- and 30-second versions of a television commercial called "Encore." The campaign is timed to coincide with the start of spring training season and also includes online videos that will be released through the year. The creative seeks to motivate Quebec residents to train and stay in shape. The creative features captain of the Team Canada women's hockey team Marie-Philip Poulin, runners in the Course au secondaire du Grand défi Pierre Lavoie and other amateur athletes. Media for the campaign is being conducted by Touché.

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