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Pattison Onestop joins DPAA
Pattison Onestop of Toronto has joined the New York-based Digital Place Based Advertising Association. The organization works to raise awareness and usage of digital place-based advertising media among agencies and advertisers. The group has recently been working to expand its international membership. Pattison Onestop specializes in displays in office buildings, transit facilities and other locations.
"Pattison Onestop has been a major player in Canada's digital advertising ecosystem over the past decade, and they have achieved this longevity by always being ahead of the curve in identifying shifts in the way consumers use media," said Barry Frey, president and CEO of the association. "As such, they have developed Canada's largest network of digital place-based advertising properties in recognition of DPB's ability to reach on-the-go consumers with timely, targeted messages."