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Kijiji breaks What's Your Thing campaign

Classified advertising website Kijiji has begun an advertising campaign called "What's Your Thing?" The company describes the effort as its first fully-integrated campaign, comprising a cinema ad, four 30-second television commercials in English and French, out-of-home, radio and online advertising, as well as social media activities and a website at <>. The creative seeks to illustrate a parallel between a thing owned by a person and a thing loved by a person.

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