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Awards: Sponsorship Marketing Council Canada

The Toronto-based Sponsorship Marketing Council Canada conducted its annual Sponsorship Marketing Awards event this week. The awards recognize sponsorship marketing initiatives that have achieved brand and business results. The Best in Show award was received by Ford Canada for its sponsorship of the Toronto International Film Festival, which also won a gold award in the festivals and events category.

Additional gold award winners included: Sun Life Financial and the Sarah McLachlan School of Music for their "Musical Instrument Donation Drive Campaign;" Dairy Farmers of Canada for its "Fuelling Women Champions" initiative; Sun Life Financial's "Parcours Simplement" program at Expo-Quebec; Sick Kids Foundation's "Murdoch Mysteries" initiative; Canadian Tire's "Red vs. White Scrimmage" program; Sun Life Financial's "Kids in Gear" program with the Kitchener Rangers; SportChek's "My North" campaign; CIBC's broadcast sponsorship of the 2015 Pan/Parapan Am Games; and A&W Canada's "Cruisin' to End MS" program. The Canadian Breast Cancer Foundation's "CIBC Run For the Cure" program was inducted into the organization's Hall of Fame.

"This awards night is important not just because it celebrates great work from this past year, but also because it sets the tone for future programs in Canadian sponsorship marketing," said Tyler Mazereeuw, chair of the council. "The SMCC has been at the forefront of driving the evolution of sponsorship through our education and mentorship programs, and this awards night highlights the incredible growth we've seen both as an industry and as an association."

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