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Kraft Heinz conducts campaign with SickKids Hospital

Kraft Heinz Canada has begun a campaign in association with The Hospital for Sick Children in Toronto intended to raise awareness of the hospital's food allergy and anaphylaxis program. The campaign, developed by Taxi 2, includes two online videos about children living with severe food allergies. The promotion also includes social media support via Facebook and Twitter, as well as a website at <>. The site offers information about food allergies and encourages donations to the program. The initiative also includes two surveys about food allergy awareness conducted by Edelman, Vision Critical and Food Allergy Canada. The campaign will run until the end of the month.

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