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1Milk2Sugars gains two accounts

Montreal-based 1Milk2Sugars has recently gained two new accounts. Cosmetics company Dermablend Professional has retained the firm as public relations agency of record. The agency will participate in the launch of the brand in Canada and develop for it a social media strategy.

Bleu Lavande of Stanstead, QC has hired the agency to raise awareness of the brand in English Canada and in Quebec. The company specialized in home and body products featuring lavender.

Both assignments include public relations media relations, event organization, corporate partnerships and product launches.

"We are pleased to partner with 1Milk2Sugars and look forward to introducing Canadian media to the exceptional performance and quality of Dermablend Professional's camouflage cosmetics," said Vincent Maupu, brand director for Dermablend. "1Milk2Sugars has a proven track record in supporting brands looking to enter the Canadian market and generating meaningful coverage. The agency’s strategic and often non-conventional approach to PR confirms that we are a perfect match."

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