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Woods Canada readies Canada's Greatest Explorer contest

Outdoor equipment company Woods Canada has begun a national contest called "Canada's Greatest Explorer." Twelve participants will compete in a series of wilderness challenges making use of the company's products. The competition will feature in a series of online videos at <> through the summer. Consumers can also apply to be a competitor at the site until April 22. The winner will receive $25,000. Additional promotion will consist of social media activities on Twitter, Facebook and Instagram.

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