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Corus Entertainment debuts new branding
Corus Entertainment has introduced new branding to coincide with the completion of its acquisition of Shaw Media. The new corporate branding is intended to reflect the "bigger, bolder" combined company. The Shaw acquisition brings Corus' range of properties to 45 specialty television channels, 15 conventional television channels. 39 radio stations, content division Nelvana and a collection of digital assets.
"The redesigned Corus logo represents the start of a new chapter for us. It's a powerful visual cue that the new Corus has arrived," said Doug Murphy, president and CEO of Corus. "As a combined company, we are creating an integrated media and content powerhouse that gives us the competitive scale to grow both domestically and globally. With our strong media brands, compelling content and talented team, this transformational acquisition marks a new beginning that builds on our strengths and positions us well for future growth."