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Canadian Scholarship Trust conducts contest campaign
The Canadian Scholarship Trust, a provider of registered education savings plans, has begun an awareness campaign in support of its annual Learning Project Competition. Developed by Brees Communications of Toronto, the campaign is aimed primarily at parents, teachers and not-for-profit organizations that work with children. It makes use of print, radio, out-of-home and online advertising. The creative features a robot spokescharacter who encourages consumers to submit their ideas for helping children learn. The contest is being conducted at <http://learningproject.cst.org>. The winners of the contest will receive a total of $250,000 in cash prizes.
"This is our second year promoting The Learning Project Competition for CST," said Liz Falconer, president and CEO of Brees Communications. "Last year we achieved triple-digit increases in idea submissions and votes and we're expecting even bigger results for 2016."