Loblaw releases Fake Shop video
Grocery store company Loblaw has released an online video in support of its President's Choice line of gluten-free products. The video, called "Fake Shop," depicts a street promotion the company conducted last month in downtown Montreal. The event made use of a temporary retail location purporting to be an unbranded bakery. Passers-by were invited to sample a range of baked goods without knowing they were President's Choice products or gluten-free. The video will run on Facebook, YouTube and Instagram, supported by in-store materials and print advertising.