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Canadian Marketing Association hires Ariad
The Canadian Marketing Association has retained Ariad Communications of Toronto as its email marketing agency. The assignment includes strategy, design and user experience development for the associations email communications.
"The CMA and Ariad have worked together for a while now and we are very excited to have them on board as our official email engagement partner," said Tim Bishop, vice-president of marketing and member engagement at the association. "Their email expertise is very well known in the industry and their commitment to pushing the Canadian marketing landscape forward is what made them such a perfect match. This is a tremendous opportunity for us to bring our email capabilities to the next level."