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Teeez Cosmetics begins Hudson's Bay promotion
Teeez Cosmetics has begun a promotion in association with retail chain Hudson's Bay. The promotion will make use of branded installations in seven Hudson's Bay stores nationally. The installations will incorporate video walls, booths in which consumers can record their own video content, and interactive product displays. The effort will also make use of a branded mobile application, social media activities and materials online at <http://www.thebay.com>.
"Fashion and innovation are at the core of our DNA, so finding a like-minded retail partner that embraced our unconventional approach was key," said Michel Vermonden, president of Teeez Cosmetics. "Teeez and Hudson's Bay are taking a leadership position in the digital arena not only in Canada, but globally. We are not just a makeup brand. We are storytellers who want to engage and inspire millennials with new experiences that they can't find anywhere else."
In related news, Teeez Cosmetics has retained NKPR of Toronto as its public relations agency of record. The assignment includes media relations, digital strategy and social media management.