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Starlight Children's Foundation retains Storia PR

The Starlight Children's Foundation Canada has hired Storia PR of Toronto as its public relations agency of record. The assignment also includes media relations for the charitable organization's various initiatives, including its upcoming annual fundraising gala in April.

"Starlight Canada helps over 17,000 children a month across the country with a footprint in over 160 healthcare facilities," said Jeannie O'Regan, vice-president of special events and operations at Starlight. "A PR agency with an understanding of national nuances, as well as a cross-country reach was a necessity going forward. We're excited about the fresh perspective that Storia PR brings to the table and look forward to a successful partnership."

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