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Green Shield Canada conducts television campaign

Non-profit organization Green Shield Canada is conducting a television campaign promoting its SureHealth benefit plan. The campaign, developed by Northern Lights Direct of Toronto, consists of 60- and 120-second commercials. It is intended to educate consumers about the plan and the ways in which it can protect against health expenses not covered by government health insurance plans.

"DRTV is a proven channel for delivering results and we are extremely proud to undertake this initiative with our trusted partners at Northern Lights Direct," said Bob Doyle, director of individual market strategies at Green Shield Canada. "Their ability to deliver winning creative is key to ensuring that viewers understand the affordability, convenience and range of choices available to them with SureHealth plans."

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