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Sport Chek begins new campaign

Sports equipment retailer Sport Chek has begun a new campaign aimed at women athletes. The campaign, called "Your Better Starts Here," includes online video intended to be "emotionally-driven" and "inspirational." This will be accompanied by social media activities, public relations, digital advertising, out-of-home advertising and in-store materials. The campaign was developed by TBWA. Sport Chek is a subsidiary of FGL Sports.

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