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Alberta Union of Provincial Employees hires M&K Media

The Alberta Union of Provincial Employees has retained M&K Media of Toronto as its media planning and buying agency. The agency's first work for the union is media buying and planning for a campaign breaking today called "This is AUPE." The campaign consists of a series of videos about the work done by members of the union. It was developed in-house. The campaign will air in Alberta on television networks including Global, CTV and CBC News, as well as online as pre-roll video ads.

"The campaign highlights the important services AUPE members provide Albertans in all corners of the province every single day," said Tyler Bedford, senior communications coordinator for the organization.

The Alberta Union of Provincial Employees represents approximately 87,000 people who work in government, health care, education, boards and agencies, municipalities and private companies.

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