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Transat begins Expat Experts campaign

Toronto-based travel company Transat Tours Canada has resumed an online promotion called "Expat Experts." The initiatives consists of a series of online videos featuring Canadians living abroad. These local experts describe the culture, history and attractions of the countries in which they reside, including Costa Rica, Mexico and Honduras. The effort also includes a blog at <> with additional editorial and photographic content, as well as social media activities.

"We're working with relatable Canadian expats who are trusted sources of travel inspiration, to give travelers insider tips on new places to explore," said Genevieve LeBrun, vice-president of marketing at Transat. "Their tips and tricks on how to travel off the beaten path are leading travelers beyond the hotel beach and restaurant. We're using their firsthand accounts to help Canadians get the most out of their dream vacation."

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