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Toronto Zoo begins panda cub campaign
The Toronto Zoo has begun an out-of-home campaign inviting the public to name its recently-born giant panda cubs. The campaign, called "Name our Cubs," is timed to coincide with the Chinese New Year. It was developed in association with the Out-of-Home Marketing Association and includes media donated by Astral Out-of-Home, Clear Channel Canada, Lamar Transit, Outfront Media, Pattison Outdoor and Quebecor Media Out-of-Home. The campaign will run until the end of the month in several Canadian markets. It comprises digital posters, billboards, transit ads and indoor digital advertising. The creative directs consumers to a website at <http://www.nameourcubs.com>.
"On behalf of the Toronto Zoo and its stakeholders, we are extremely grateful for the generous support from the members of OMAC to engage Canadians to help name the first giant panda cubs born in Canada, and to bring heightened awareness to our giant panda conservation program," said John Tracogna, chief executive officer of the Toronto Zoo.