French-Language Education in Ontario begins campaign
French-Language Education in Ontario has begun an advertising campaign promoting the benefits of education in its French schools. Developed by Cundari, the campaign is intended to raise awareness of the province's French-language education system and to attract potential students. The initiative consists of television advertising on conventional and specialty channels, as well as online pre-roll video ads and banners.
"The concept of the television message is to reverse the roles between parents and their child," said Sébastien Tessier, creative director at Cundari. "It is indeed the latter who seeks to convince his parents that his future depends on the choice of school in which he will study. The child is using a very mature and bilingual language, showing the learning potential within French-language schools in Ontario."