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Contiki conducts Travelgoals campaign
Toronto-based travel company Contiki has begun a campaign called "Travelgoals." The eight-week initiative is aimed primarily at millennial-aged consumers and encourages young people to pursue their travel goals immediately. The effort consists of online content at <http://www.travelgoals.ca> as well as a social media contest and an influencer program. The campaign will focus on a different destination each week, accompanied by discounts on travel to that area.
Consumers can enter the contest by posting their travel goals on Twitter of Instagram. The grand prize winner will receive a $2,000 travel voucher, $1,000 in air credits, luggage and other travel accessories. Weekly prizes will also be distributed.
"Our 2016 mission is to help millennials ignite their wanderlust with trips that 'future you' will thank you for," said Brad Ford, president of Contiki Canada. "The journey towards self discovery and life-changing experiences begins with travel, and whether it's exploring Europe, Asia, South America or Down Under, traveling while you're young in the company of like-minded individuals is the ultimate way to kick off the new year."