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Renew Life hires M&K Media

Nutritional supplement company Renew Life Canada has retained M&K Media of Toronto as its media agency of record in Canada. The assignment includes media planning, buying and execution. The company specializes in products intended to cleanse the digestive system. The agency's first work for Renew Life was media buying for a new campaign of television and digital advertising in support of its Ultimate Flora brand. The campaign began on Jan. 11.

"M&K Media is the right fit for Renew Life Canada as we roll out our national campaign for 2016," said Renew Life Canada president Thomas Bedford. "They understand the brand and embrace our mission of getting quality probiotics in the hands and gut of every Canadian."

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