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Ariad signs deal with Movable Ink
By Adnews Staff
New York-based email marketing company Movable Ink has formed an agreement with Ariad Communications of Toronto to expand its presence in Canada. Through this agreement, Ariad will be able to include the company's technology in the campaigns it develops for its clients. Movable Ink's system specializes in email messages incorporating content that changes depending on the individual consumer.
"We are continuously looking for ways to deepen the personal connection between brand and customer through digital messaging channels throughout the customer journey," said Greg Elliott, head of digital messaging at Ariad. "With this partnership our clients can now access not only Ariad's strategy, technology and content capabilities, but all of Movable Ink's contextual tools and capabilities as well."