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Yahoo signs ad deal with Soho Media Solutions

Yahoo Canada has signed an advertising technology agreement with Soho Media Solutions of Toronto. Through this agreement, Yahoo will use technology from Soho to display online advertising on its various Canadian properties triggered by real-time events such as sports scores, stock market movements, weather conditions or social media posts. The advertising creative can also be adapted to refer to the triggering event. Yahoo Canada will use the system to offer additional sponsorship and advertising options to its clients.

"The heart of InGame.Ad is harnessing the power of real-time data and combining it with dynamic creative to deliver an engaging ad experience," said Guillaume Delannoy, CEO of Soho Media Solutions. "It's all about delivering the right message to the right audience at the right time."

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