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Loblaw hires Influicity

Grocery store chain Loblaw has retained Influicity of Toronto as its influencer marketing agency. The agency is now working on a promotion for Loblaw's Click & Collect online shopping service. It will involve a number of social media personalities known for cooking and shopping content demonstrating the service. The campaign will begin at the end of the month in several markets nationally.

"Loblaw is incredibly forward thinking in their approach to marketing," said Influicity CEO Jonathan Davids. "Their customers are watching YouTube, browsing Instagram and scanning Twitter. This is where their marketing dollars need to be."

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