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Cadillac Fairview releases online holiday video series

Cadillac Fairview has released a series of promotional online videos called "DF Hiding Hacks" supporting its various shopping mall properties. The nine videos, produced by Notch Video, demonstrate creative methods of hiding holiday gifts. The videos will be posted to the websites of the company's 20 malls until Dec. 24. They are being supported with social media activities, including a contest component that will run until Dec. 17.

The campaign also include public relations by North Strategic and in-mall materials developed by Traffik Group. Digital media buying was conducted by BBR Media, while the website materials were created by SapientNitro.

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