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Tim Hortons readies gift card giveaway

As part of its ongoing "Warm Wishes" campaign, Tim Hortons will conduct an in-store promotion on Dec. 1 and 2 during which it will randomly distribute $5 gift cards to customers and encourage them to share the proceeds with others. The company has also released an online video tied to the initial concept of the campaign, which involved Tim Hortons helping to fulfill acts of kindness requested by consumers via social media. The video depicts Tim Hortons personnel participating in some of these requests.

"Tim Hortons annual '#WarmWishes' campaign is influenced by the good deeds that our guests do all year round and even more so around the holidays," said David Clanachan, president and COO of Tim Hortons. "So many of our guests have been sharing their inspiring good deeds on Twitter and Instagram with the hashtag, and we want to keep the momentum going and show our gratitude. Our restaurant owners will be randomly gifting TimCards today and tomorrow at our restaurants coast-to-coast."

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