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AutoShare rebrands as Enterprise CarShare
Enterprise Rent-A-Car will rebrand its vehicle sharing service AutoShare as Enterprise CarShare on Dec. 7. Enterprise Holdings acquired AutoShare in 2014. According to the company, the rebranding is one of the last steps in the integration of the two companies. The rebranding also includes the transition to a new website at <http://www.enterprisecarshare.ca>. Enterprise CarShare operates through approximately 200 locations in the Greater Toronto Area and has approximately 18,000 customers.
"This is an exciting new chapter for AutoShare as we fully integrate with Enterprise," said George Kozyrakis, area manager for Enterprise CarShare. "While the name is changing, the service members receive from our dedicated, local team remains the same and we'll maintain our commitment to the community and leadership as a sustainable transportation provider in the Greater Toronto Area."