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International news: DDB buys Grupo ABC
By Adnews Staff
DDB Worldwide of New York has acquired Grupo ABC of Sao Paulo, Brazil. According to DDB, Grupo ABC is the largest independent advertising and marketing communications group in Brazil. Its component agencies offer services including advertising, public relations, customer relationship management, digital communications, promotions and events. Its subsidiaries include DM9, Loducca, CDN, Sunset and Newstyle. Agency co-founders Nizan Guanaes and Guga Valente will continue to manage the firm. The transaction remains subject to regulatory approval in Brazil. It is expected to close in the first quarter of 2016.
"This partnership will further unite two companies that have long held the same values and creative ambitions," said Chuck Brymer, CEO of DDB Worldwide. "I have known Nizan and Guga for more than a decade and have sincerely admired their success and influence both in and out of Brazil. It is a tremendous addition to both DDB and Omnicom and we are excited at the opportunity to utilize our combined assets to help our clients generate growth."
DDB is a division of Omnicom Group.