Sears breaks holiday season campaign
Sears Canada of Toronto has begun a holiday season advertising campaign called "For Everything Under the Tree, There's Sears." The campaign, developed by TBC of Baltimore, focuses on the range of products available from the retail chain. It consists of television, radio, print and online advertising, as well as flyers and in-store materials. The campaign will run until Dec. 25.
The television commercial will air nationally on CTV, CityTV, Global, CBC, Food Network, HGTV, Bravo, W Network, YTV and Slice. Radio ads will run for five weeks in 48 markets. Online elements will include video and display ads, along with social media and blog-focused activities, including a content integration campaign with Buzzfeed Canada. Sears products will appear as editors' picks in magazines including Chatelaine, Flare, LouLou and Hello Canada. Today's Parent will run a series of Sears-branded unboxing videos on its YouTube channel.
"From desirable fashion brands to the hottest toy brands, our customers can find all they need for the holidays under one roof at Sears," said Brandon Stranzl, executive chairman at Sears Canada. "We know people are short on time, and our campaign is designed to say, 'Sears is your store, you can satisfy your wish list for your spouse, for your kids, for your friends and even for you.'"