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Edrington resumes Macallan promotion with Harry Rosen
Alcohol company Edrington has resumed a promotion for its The Macallan brand of whisky in association with men's clothing retailer Harry Rosen. The promotion, called "The Macallan Lounge," takes the form of an in-store installation at a Harry Rosen location in downtown Toronto. Until Nov. 20, consumers can sample The Macallan 1824 Series while shopping. The installation will also launch a new product in the line called The Macallan Rare Cask. This is the second year the two companies have conducted this promotion.
"The inaugural Macallan Lounge was a tremendous success and we're thrilled to have the opportunity to bring this experience to life again," said Ivano Taranto, marketing manager at Edrington. "The clientele at Harry Rosen share our passion for craftsmanship, quality and commitment to excellence, making it the perfect location to launch our latest premium marque, The Macallan Rare Cask."