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Retykle hires Mackie Biernacki

Hong Kong-based online retailer Retykle has retained Mackie Biernacki of Toronto as its branding and advertising agency. The company specializes in clothing for infants and children. The assignment includes marketing strategy, the development of a brand identity, the creation of collateral materials and digital advertising. According to Mackie Biernacki, Retykle CEO Sarah Garner worked with agency principals Steph Mackie and Mark Biernacki before she moved to Hong Kong seven years ago.

"Long-term client relationships are quite important to us, so it's great when a former client seeks you out for a project on the other side of the world," said Mackie.

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