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The Keg extends CFL sponsorship

The Keg Steakhouse & Bar has extended its sponsorship of the Canadian Football League for an additional three years. The restaurant chain will sponsor the league through 2017 through its "KegSize Plays of the Week" video series and its "KegSize Posts of the Week" contest promotion. Consumers who participate in the social media initiative can win game tickets, Keg gift cards and other merchandise, or the grand prize of a trip to the Grey Cup championship game.

"We are happy to renew our partnership with the Canadian Football League for another three years as its official steakhouse," said Ryan Bullock, vice-president of marketing at The Keg. "The CFL and The Keg are two great Canadian brands that strive to provide a genuine experience making for a natural fit. We are proud to partner with the CFL as they continue to engage Canadians across the country with an unrivalled fan experience on and off the field."

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