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Cineplex Entertainment hires Hill&Knowlton Strategies
By Adnews Staff
Cineplex Entertainment has retained Hill&Knowlton Strategies Canada as its public relations agency of record. The firm won the account in a competitive agency review. The agency will provide local communications services nationally for the company's theatrical exhibition, food services, gaming, Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks and home entertainment operations.
"Cineplex is the definition of big picture, in the size of our screens, the impact of our offerings, and our diversified business model," said Pat Marshall, vice-president of communications and investor relations at Cineplex Entertainment. "Hill&Knowlton demonstrated an ability to understand what we're about, and bring their own big picture ideas for reaching our media and other stakeholder audiences. They also live in the cities where we operate. Considering Cineplex is a part of communities across Canada, we appreciate Hill&Knowlton's on-the-ground perspective."