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Yellow Pages resumes Shop The Neighbourhood campaign

Yellow Pages has begun a campaign called "Shop The Neighbourhood" in association with Bell Media. The initiative encourages consumers to shop at local small businesses. This is the third time Bell Media has participated in the campaign. It will provide national support in the form of television commercials on English and French television channels, as well as content integration components on various conventional, specialty and radio properties. Out-of-home advertising will also be used. The campaign will run until Nov. 28, to coincide with the time when many Canadian consumers are being attracted by US-based holiday sales.

During the campaign, personalities from CTV programs ETalk, The Marilyn Denis Show and The Social will profile various Canadian neighbourhoods. Features will also run on Canada AM, CP24, and news and radio programs focusing on interviews about local neighbourhoods with residents.

"Shop The Neighbourhood is our largest event of the year and we're very pleased with the support shown by Bell Media in helping us promote local spending and small business support," said Paul Brousseau, vice-president of brand communications at Yellow Pages. "In a global marketplace, it can be easy to forget the positive impact our dollars have when spent close to home and the difference one sale can make for a small business, and in turn, our neighbourhoods."

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