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Quesada begins Joy of Song promotion
By Adnews Staff
Toronto-based fast food chain Quesada has begun a music-themed national campaign called "Joy of Song." The initiative is being conducted in association with streaming music provider Mediazoic. It will feature a series of unsigned music acts on Quesada's in-store audio service. Participating songs will also be made available for free download at <http://www.joyofsong.ca>. The promotion also includes a contest promotion, in-store marketing and social media activities.
"We're thrilled to be able to help support homegrown artists while allowing our customers to experience the great music that Canada's rising talent has to offer," said Bill Anderson, head of marketing at Quesada. "Customers are loving 'Joy of Song' and giving back to the musical community resonates with a lot them."