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Canadian International AutoShow hires Enterprise Canada
By Adnews Staff
The Canadian International AutoShow of has retained Enterprise Canada of Toronto as its communications and public relations agency of record for 2016. The agency will work to support manufacturers, sponsors and exhibitors of the show, primarily with media relations. The assignment will also include digital work throughout the year. The consumer vehicle show will take place in February in Toronto. The annual show runs for 11 days and attracts approximately 300,000 attendees per year.
"Enterprise Canada impressed us with its strong integrated and in-house digital and content marketing focus and expertise," said Jason Campbell, general manager of the event. "The firm's team brings a unique combination of experience in media, marketing, events and experience in the political space, giving them the expertise to build and execute a strong campaign based public relations strategy."