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Hill&Knowlton launches EastWest unit
By Adnews Staff
Hill&Knowlton Strategies has launched a new unit called H&K EastWest that will specialize in consulting services for Chinese companies expanding into Europe and the Americas. The unit will operate out of offices in London, Washington, Ottawa and Beijing. Its services will include market entry strategy, audience engagement, campaign development, brand marketing, design, digital communications, government relations, media relations, reputation management, measurement and related counsel.
"China has ambitious plans to move from 'Made in China' to 'Created in China,'" said Ye Yu, chairman of H&K China. "As part of that plan, we are now witnessing the second phase of Chinese companies' outbound investment strategies, as they move from a resource acquisition play to a focus on moving up the value chain. Chinese firms are recognizing that an integrated approach to marketing and content solutions is key to those efforts."