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Freedom 55 Financial begins online campaign

Freedom 55 Financial has begun a national online campaign aimed primarily at younger consumers who do not yet have a financial advisor. The campaign introduces a new tagline, "Freedom for life." The effort encourages younger consumers to consider the importance of a financial plan for day-to-day goals such as paying down a debt, saving for an education or raising a family. The eight-week campaign includes two online videos called "Family" and "New Home." These direct viewers to a new website at <>.

"Freedom 55 Financial continues to evolve to keep pace with how Canadians define financial freedom," said Mike Cunneen, senior vice-president of Freedom 55 Financial. "We've refocused our brand to make it more relevant to younger Canadians who are more concerned with living today than thinking about retirement."

Freedom 55 Financial is a division of London Life Insurance of London, ON.

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