Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/34717.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m34717.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Quebecor, Meltygroup form agreement

Quebecor Media of Montreal has signed an agreement with French online content company Meltygroup. The company operates a collection of 24 websites aimed at consumers between the ages of 15 and 30. These specialize in topics including film, music, video games, technology, travel, television and celebrity news. According to the company, they collectively attract 25 million visits per month. Through this agreement, Quebecor will work to expand Meltygroup's presence in Canada.

"For years now we've have been seeing an explosion in content for young audiences, thanks largely to the new possibilities of digital platforms and the huge popularity of social media," said Julie Tremblay, president and CEO of Quebecor Media Group. "This has created unprecedented demand for new, original content, and we have decided to put our leadership and the talent of our teams to work to position ourselves in this key sector. These initiatives represent crucial opportunities for advertisers, who are constantly on the lookout for new ways to reach young people."

« Back Next »

Related stories Comments