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Quebecor, Meltygroup form agreement
Quebecor Media of Montreal has signed an agreement with French online content company Meltygroup. The company operates a collection of 24 websites aimed at consumers between the ages of 15 and 30. These specialize in topics including film, music, video games, technology, travel, television and celebrity news. According to the company, they collectively attract 25 million visits per month. Through this agreement, Quebecor will work to expand Meltygroup's presence in Canada.
"For years now we've have been seeing an explosion in content for young audiences, thanks largely to the new possibilities of digital platforms and the huge popularity of social media," said Julie Tremblay, president and CEO of Quebecor Media Group. "This has created unprecedented demand for new, original content, and we have decided to put our leadership and the talent of our teams to work to position ourselves in this key sector. These initiatives represent crucial opportunities for advertisers, who are constantly on the lookout for new ways to reach young people."