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Enjoy Life Foods hires Elevator Communications
By Adnews Staff
Enjoy Life Foods has retained Elevator Communications as its public relations agency of record in Canada. The company specializes in foods that are gluten-free, allergen-free and genetically unmodified. The assignment includes content development, influencer programs, new product launches and digital communications intended to support an expansion of the brand in this country.
"Enjoy Life Foods has long been recognized as a category pioneer and trusted leader in the growing free-from space, and the time is ripe to heighten all facets of our marketing program in Canada, from PR to digital, grassroots, SEO and more," said Joel Warady, chief sales and marketing officer at Enjoy Life Foods. "We selected Elevator as our Canadian agency partner as they demonstrate a wealth of success in their field, which makes them the perfect fit to support our rapidly growing portfolio of products, while better promoting our brand promise in the marketplace."