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Couche-Tard readies international rebranding effort
By Adnews Staff
Convenience store chain Alimentation Couche-Tard of Laval. QC has begun an international rebranding initiative that will consolidate its Circle K, Statoil, Mac's and Kangaroo Express brands under the single name of Circle K. The new brand will be applied to retail locations in Canada, the United States, Scandinavia, central Europe and eastern Europe, beginning in January. The brand will also appear on licensed stores in Asia. While the rebranding will roll out in Canada in May 2017, the company's stores will continue to operate under the Couche-Tard name in Quebec.
"Circle K is a brand that is already popular with huge numbers of our customers and employees," said Couche-Tard president and CEO Brian Hannasch. "Today we are setting out to make it easy for existing and new customers in more countries than ever before to prefer Circle K as their destination for convenience and fuel, with a fresh new look and feel and even better products for people on the go, always combined with fast and friendly service."