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Dermtek Pharma conducts Reversa campaign

Montreal-based pharmaceutical company Dermtek Pharma has begun a new advertising campaign for its Reversa line of skin care products. The campaign takes the form of Chinese-language print advertising in The Kit Chinese, which is distributed monthly in Toronto and Vancouver. This will be supported with English-language online ads. This is the first time the company has undertaken an advertising campaign aimed specifically at the Asian community. The creative focuses on the product's ability to "brighten the skin tone" and lighten spots and blemishes.

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